Associate Director, Awareness Media, Brazil
Brand & Marketing | Job ID 3099823Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THE ROLE
Audible is seeking a strategic, analytical and highly motivated media lead to drive media strategy and implementation in Brazil across Brand and Content campaigns. You have a strong track record of driving brand fame through creative media strategies across all awareness channels included but not limited to TV, Radio, Out of Home, Digital channels such as OLV, display, social, streaming Audio and Local Influencers with a firm understanding of the relationships and processes required to deliver best in class media proposals.
You will be focused on ROI and have the ability to interpret data sets, test results and MMM outputs to evolve media strategy with a focus on efficiency. You will implement testing frameworks in close collaboration with our internal analytics team which will assist in crafting the awareness media investment narrative for Brazil
The Director of Awareness Media, Brazil will be responsible for developing and executing high-impact media strategies to increase brand awareness, drive consideration, and fuel audience acquisition across key consumer segments. In this role, you will work closely with our media agency, cross-functional teams in Brazil and globally, serving as the local media expert-bridging local insights with global best practices.
As a Director, Awareness Media, Brazil, you will...
- Own annual and quarterly paid media strategy for brand awareness and consideration in Brazil
- Translate global brand objectives into locally relevant and culturally resonant media campaigns
- Align paid media with broader marketing calendar and cross-functional plans (Brand & Content Marketing, Organic Social, PR, Partnerships, etc.)
- Lead media briefing, channel planning, and activation across TV, online video, media partnerships, cinema, audio, out-of-home, display, paid social, and influencer channels
- Ensure full-funnel integration and test-and-learn approaches to optimize reach, frequency and media efficiency partnering closely with the performance media team
- Partner with Business Insights team to define KPIs, attribution models, and brand lift studies
- Use data to optimize campaigns and inform future strategies
- Be a trusted media lead within the Audible Brazil team, representing paid media in key meetings
- Collaborate closely with Brand & Content Marketing, Performance Media, Creative and Business Insights, and Global Awareness Media teams
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THE ROLE
Audible is seeking a strategic, analytical and highly motivated media lead to drive media strategy and implementation in Brazil across Brand and Content campaigns. You have a strong track record of driving brand fame through creative media strategies across all awareness channels included but not limited to TV, Radio, Out of Home, Digital channels such as OLV, display, social, streaming Audio and Local Influencers with a firm understanding of the relationships and processes required to deliver best in class media proposals.
You will be focused on ROI and have the ability to interpret data sets, test results and MMM outputs to evolve media strategy with a focus on efficiency. You will implement testing frameworks in close collaboration with our internal analytics team which will assist in crafting the awareness media investment narrative for Brazil
The Director of Awareness Media, Brazil will be responsible for developing and executing high-impact media strategies to increase brand awareness, drive consideration, and fuel audience acquisition across key consumer segments. In this role, you will work closely with our media agency, cross-functional teams in Brazil and globally, serving as the local media expert-bridging local insights with global best practices.
As a Director, Awareness Media, Brazil, you will...
- Own annual and quarterly paid media strategy for brand awareness and consideration in Brazil
- Translate global brand objectives into locally relevant and culturally resonant media campaigns
- Align paid media with broader marketing calendar and cross-functional plans (Brand & Content Marketing, Organic Social, PR, Partnerships, etc.)
- Lead media briefing, channel planning, and activation across TV, online video, media partnerships, cinema, audio, out-of-home, display, paid social, and influencer channels
- Ensure full-funnel integration and test-and-learn approaches to optimize reach, frequency and media efficiency partnering closely with the performance media team
- Partner with Business Insights team to define KPIs, attribution models, and brand lift studies
- Use data to optimize campaigns and inform future strategies
- Be a trusted media lead within the Audible Brazil team, representing paid media in key meetings
- Collaborate closely with Brand & Content Marketing, Performance Media, Creative and Business Insights, and Global Awareness Media teams
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- 8+ years of professional non-internship marketing experience
- Experience managing multi-channel paid media marketing
- Experience with the Brazilian media landscape, consume behaviors, and cultural nuances
- Experience building and optimizing upper-funnel media strategies that drive brand awareness and audience growth
- Experience in media analytics, measurement tools, and brand lift methodologies
- Experience leading integrated campaigns across video, audio, digital, OOH, social and influencer
- Experience managing complex budgets and agency and vendor relationships with rigor and transparency
- Fluent in Portuguese and English
- Experience managing multi-channel paid media marketing
- Experience with the Brazilian media landscape, consume behaviors, and cultural nuances
- Experience building and optimizing upper-funnel media strategies that drive brand awareness and audience growth
- Experience in media analytics, measurement tools, and brand lift methodologies
- Experience leading integrated campaigns across video, audio, digital, OOH, social and influencer
- Experience managing complex budgets and agency and vendor relationships with rigor and transparency
- Fluent in Portuguese and English
Preferred Qualifications
- Experience in entertainment or subscription services at a major brand, agency, or media platform
- Experience working at a Media Agency
- Experience working on subscription revenue business models
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
- Experience working at a Media Agency
- Experience working on subscription revenue business models
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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