Director, Brand & Content Marketing

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

ABOUT THE ROLE
The Brand & Content Marketing team contributes to this by serving as the strategic architects building meaningful audience experiences that inspire brand consideration and love, one spoken word at a time. Within the broader organisational vision, our B&CM team will be the critical catalyst, translating the overarching business objective into tangible audience interactions. We will serve as the strategic bridge between Audible's ambitious marketplace opportunity and the actual connection with listeners through carefully crafted, localised brand narratives, tentpole content selections and in-person experiences.

The Director, Brand & Content Marketing is a multifaceted marketer that will drive Audible's content strategy, brand development, and campaign execution across the organisation. By orchestrating cross-functional partnerships, developing innovative marketing plans, and overseeing both high-level strategic initiatives and day-to-day operational tasks, you will play a pivotal part in elevating Audible's brand presence, optimising content performance, and ultimately accelerating the company's growth.

ABOUT YOU
You will embody and champion the Brand & Content Marketing team values:
- Storytellers: Build meaningful connections through compelling narratives and brand activations that inspire fandoms
- Globally-Minded: Create value for listeners everywhere while maintaining awareness of diverse marketplaces and cultural nuances
- AI-Forward: Leverage technology to create authentic, scalable relationships with audiences while enhancing human connections
- Data-Driven: Measure success through tangible outcomes including brand metrics, audience growth, engagement rates, and customer advocacy

As the Director, Brand & Content Marketing, you will...
- Content Marketing: Own the marketing strategy and implementation of a stream of content across hero and supporting Originals and Exclusives
- Marketing strategy brief writing, dissemination, and follow through
- Presentation of marketing plans to internal and external partners
- Attend shoots and manage marketing needs on set (includes talent handling)
- Work with the casting or Content leads on talent management, specifically as it relates to go-to-market plans and promotional asks
- Organise campaign asset requests across all teams and shape a comprehensive strategy that draws together all aspects of the campaign
- Drive inter-company and cross-functional partnership with Creative, Content Creative, Strategy, and Content Programming, Legal, Product, Tech, Social Media and Editorial teams to ensure robust campaign offerings
- Contribute to pre-acquisition marketing needs including promotional requirements for talent
- Review and handle marketing assets for approval
- Support cover art design for campaigns working with the Creative team as audience expert
- Develop and disseminate organic social strategy in conjunction with our Organic Social Media team and agency partners
- Work-back schedules - routine maintenance overall and by title/campaign
- Brokering strategic partnerships adopting an earned-first mentality
- Generate campaign level reporting and post campaign analysis that will drive continual learning in the team
Where assigned, lead brand marketing for Audible offerings, partnering with global teams to ensure brand alignment and execution based on overall direction, with key duties including:
- Marketing brief support, including research, writing, and insights
- Working closely with Media and Creative teams to develop and review strategy, ideate campaign concepts and execute media plans for the Australian marketplace
- Partner with Brand Activations and Sponsorships team to support the development and implementation of strategic event frameworks, ensuring alignment on brand positioning, messaging architecture, and priority content integration throughout the event lifecycle. Provides on-site support for major brand activations as needed

ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.