Associate Director, Amazon Revenue Marketing
Brand & Marketing | Job ID 3160844Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THE ROLE
Audible is looking for a results-oriented Associate Director, Amazon Marketing to own customer acquisition and revenue growth for the Audible service in Australia and global marketplaces across Amazon Retail, Amazon Devices, and Affiliate channels. This position will be responsible for partnering with local and global stakeholders to develop the strategy for acquiring new customers and driving revenue growth while setting up and executing marketing campaigns to support the implementation of the strategy. This role requires end-to-end ownership of marketing campaigns including analysing customer behaviour on Amazon, identifying opportunities for growth, campaign planning, creative briefing, seeking approvals, testing, reporting and analyzing opportunities for optimization. In addition, this role will also require working with local and global stakeholders to document locale-specific requirements, test product features, own localization efforts and marketing campaigns to ensure the success of new features and product launches. Being a key member of the global marketing team this role is also expected to demonstrate strong cross market collaboration including identifying opportunities/risks, sharing learning's, implementing cross market wins and best practices. The role is located in Sydney.
As the Associate Director, Amazon Marketing, you will...
- Partner with local and global stakeholders to define and execute strategy and vision for acquiring new customers and driving revenue growth via Amazon Retail, Amazon Devices, and Affiliates channels
- Set up, monitor and optimise Amazon-specific marketing campaigns to drive traffic via channels such as Email, Push Notifications, Amazon site placements, etc.
- Develop and execute automated journeys and one-off email and push marketing campaigns using Amazon and Audible marketing tools
- Partner with local and global Audible and Amazon teams to plan and set up Audible deals, sales and promotions on Amazon sites in Australia and globally
- Dive deep to analyze customer journeys, traffic flow patterns and identify drop off points on Audible pages and product experiences on Amazon touchpoints
- Partner with global teams to implement Amazon-specific conversion strategies
- Set up and measure A/B tests leveraging Amazon and Audible tools. Measure and track results. Share local learnings and insights with global teams.
- Partner with international stakeholders to share best practices, learnings and roll out international product and marketing initiatives for growth of Audible on Amazon Australia and global sites
- Monitor marketing metrics, goals, and KPIs to measure and track business results
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Key job responsibilities
ABOUT THE ROLE
Audible is looking for a results-oriented Associate Director, Amazon Marketing to own customer acquisition and revenue growth for the Audible service in Australia and global marketplaces across Amazon Retail, Amazon Devices, and Affiliate channels. This position will be responsible for partnering with local and global stakeholders to develop the strategy for acquiring new customers and driving revenue growth while setting up and executing marketing campaigns to support the implementation of the strategy. This role requires end-to-end ownership of marketing campaigns including analysing customer behaviour on Amazon, identifying opportunities for growth, campaign planning, creative briefing, seeking approvals, testing, reporting and analyzing opportunities for optimization. In addition, this role will also require working with local and global stakeholders to document locale-specific requirements, test product features, own localization efforts and marketing campaigns to ensure the success of new features and product launches. Being a key member of the global marketing team this role is also expected to demonstrate strong cross market collaboration including identifying opportunities/risks, sharing learning's, implementing cross market wins and best practices. The role is located in Sydney.
As the Associate Director, Amazon Marketing, you will...
- Partner with local and global stakeholders to define and execute strategy and vision for acquiring new customers and driving revenue growth via Amazon Retail, Amazon Devices, and Affiliates channels
- Set up, monitor and optimise Amazon-specific marketing campaigns to drive traffic via channels such as Email, Push Notifications, Amazon site placements, etc.
- Develop and execute automated journeys and one-off email and push marketing campaigns using Amazon and Audible marketing tools
- Partner with local and global Audible and Amazon teams to plan and set up Audible deals, sales and promotions on Amazon sites in Australia and globally
- Dive deep to analyze customer journeys, traffic flow patterns and identify drop off points on Audible pages and product experiences on Amazon touchpoints
- Partner with global teams to implement Amazon-specific conversion strategies
- Set up and measure A/B tests leveraging Amazon and Audible tools. Measure and track results. Share local learnings and insights with global teams.
- Partner with international stakeholders to share best practices, learnings and roll out international product and marketing initiatives for growth of Audible on Amazon Australia and global sites
- Monitor marketing metrics, goals, and KPIs to measure and track business results
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Key job responsibilities
Basic Qualifications
- Experience in online retail/B2C marketing, especially on Amazon touchpoints and channels
- Experience using customer insights and data to deeply understand target customers who transact on Amazon
- Experience executing scaled marketing campaigns through email or social media
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms - especially those used to launch and execute campaigns on Amazon sites
- Experience using analytical specific tools such as Google Analytics, SQL or HTML and Amazon seller and analytics tools
- Experience with strong project management skills and the ability to thrive in a fast-paced environment
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience in written and verbal communication skills to communicate with technical and non-technical audiences, including senior leadership
- Experience using customer insights and data to deeply understand target customers who transact on Amazon
- Experience executing scaled marketing campaigns through email or social media
- Experience working with marketing tools including email, web analytics, CRM, and marketing automation platforms - especially those used to launch and execute campaigns on Amazon sites
- Experience using analytical specific tools such as Google Analytics, SQL or HTML and Amazon seller and analytics tools
- Experience with strong project management skills and the ability to thrive in a fast-paced environment
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience in written and verbal communication skills to communicate with technical and non-technical audiences, including senior leadership
Preferred Qualifications
- Experience in the entertainment industry
- Experience working with engineering and product teams to define a product and bring it to market
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
- Experience working with engineering and product teams to define a product and bring it to market
Acknowledgement of country:
In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.
IDE statement:
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
