Director, Social Video Strategy, YouTube and TikTok
Brand & Marketing | Job ID 3016974Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THE ROLE
We are seeing a Director of Social Video Strategy, YouTube and TikTok, to take our brand to the next level through culture-forward content, platform-first storytelling and a laser focus on audience growth and engagement, with a specific focus on YouTube and TikTok, and with cross pollination on Instagram Reels and Facebook. You'll lead the vision for how we create meaningful, high impact social video experiences that drive channel discovery, fan obsessions and sustained performance across our social channel video platforms and drive business impact to support business priority areas. Collaborating cross-functionally, you'll also serve as the go-to social video expert, collaborating with creative and other marketing partners and ensuring high-quality, brand-aligned content. This role isn’t just about making great content. It’s about owning the full funnel of success and turning casual scrollers into loyal brand advocates. This is an exciting opportunity to leverage your passion for video content creation and social media strategy to elevate Audible's digital presence and connect our stories with new audiences.
ABOUT YOU
If you're a driven, innovative content creator with a proven track record of growing audiences and engagement on social video platforms, this could be the perfect role for you. You're a natural storyteller with an innate understanding of how to produce thumb-stopping social content that resonates with diverse communities. Your strong creative vision and collaborative, open minded spirit will enable you to inspire your team and partner effectively with stakeholders across the business. You are a digital creative strategist who’s obsessed with audience behavior, creator ecosystems and content formats that perform. You’ve run channels with 6-7 figure followings – or built them from scratch- and know what it takes to get traction. You understand the mechanics of virality, the levers that drive true engagement (not just views), and how to turn data into creative action. Bonus if you have led creator campaigns (or are a creator yourself) that has delivered results. You are comfortable and professional in navigating ambiguity, building consensus, and in leading teams toward bold creative strategies.
As a Director, Social Video Strategy, YouTube and TikTok, you will...
- Develop and execute a dynamic, insights-driven social video strategy to grow Audible's audience and engagement on YouTube and TikTok with a clear mandate to grow new audiences and deliver standout engagement across brand, creator, and franchise content
- Architect and implement a high-performing editorial calendar that balances experimental formats with consistent, sticky programming that keeps fans coming back to our channels
- Define and deliver platform-native content that drives subscriber growth, view velocity, watch time and engagement benchmarks
- Develop a concept, produce and oversee the end-to-end production of high-performing social video content, short-form and long-form, from ideation to post-production with an emphasis on discoverability, fandom and brand love
- Identify and activate cultural moments, creator collaborations and viral opportunities that expand our reach and audience
- Analyze video performance and platform trends deeply and frequently to optimize future content performance and drive business impact and with clear KPis around growth, engagement and retention
- Collaborate cross-functionally with marketing, creative, brand, and other cross functional teams to align social video efforts with broader business objectives
- Stay up-to-date on the latest social media and video content trends, and proactively identify opportunities to innovate and differentiate Audible's approach
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THE ROLE
We are seeing a Director of Social Video Strategy, YouTube and TikTok, to take our brand to the next level through culture-forward content, platform-first storytelling and a laser focus on audience growth and engagement, with a specific focus on YouTube and TikTok, and with cross pollination on Instagram Reels and Facebook. You'll lead the vision for how we create meaningful, high impact social video experiences that drive channel discovery, fan obsessions and sustained performance across our social channel video platforms and drive business impact to support business priority areas. Collaborating cross-functionally, you'll also serve as the go-to social video expert, collaborating with creative and other marketing partners and ensuring high-quality, brand-aligned content. This role isn’t just about making great content. It’s about owning the full funnel of success and turning casual scrollers into loyal brand advocates. This is an exciting opportunity to leverage your passion for video content creation and social media strategy to elevate Audible's digital presence and connect our stories with new audiences.
ABOUT YOU
If you're a driven, innovative content creator with a proven track record of growing audiences and engagement on social video platforms, this could be the perfect role for you. You're a natural storyteller with an innate understanding of how to produce thumb-stopping social content that resonates with diverse communities. Your strong creative vision and collaborative, open minded spirit will enable you to inspire your team and partner effectively with stakeholders across the business. You are a digital creative strategist who’s obsessed with audience behavior, creator ecosystems and content formats that perform. You’ve run channels with 6-7 figure followings – or built them from scratch- and know what it takes to get traction. You understand the mechanics of virality, the levers that drive true engagement (not just views), and how to turn data into creative action. Bonus if you have led creator campaigns (or are a creator yourself) that has delivered results. You are comfortable and professional in navigating ambiguity, building consensus, and in leading teams toward bold creative strategies.
As a Director, Social Video Strategy, YouTube and TikTok, you will...
- Develop and execute a dynamic, insights-driven social video strategy to grow Audible's audience and engagement on YouTube and TikTok with a clear mandate to grow new audiences and deliver standout engagement across brand, creator, and franchise content
- Architect and implement a high-performing editorial calendar that balances experimental formats with consistent, sticky programming that keeps fans coming back to our channels
- Define and deliver platform-native content that drives subscriber growth, view velocity, watch time and engagement benchmarks
- Develop a concept, produce and oversee the end-to-end production of high-performing social video content, short-form and long-form, from ideation to post-production with an emphasis on discoverability, fandom and brand love
- Identify and activate cultural moments, creator collaborations and viral opportunities that expand our reach and audience
- Analyze video performance and platform trends deeply and frequently to optimize future content performance and drive business impact and with clear KPis around growth, engagement and retention
- Collaborate cross-functionally with marketing, creative, brand, and other cross functional teams to align social video efforts with broader business objectives
- Stay up-to-date on the latest social media and video content trends, and proactively identify opportunities to innovate and differentiate Audible's approach
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Bachelor's degree in marketing, communications, digital media or relevant field
- 7+ years of experience in social media marketing, content creation, or digital strategy on YouTube and TikTok at scale for a brand, media company or creator-led organization
- Experience growing audiences and increasing engagement across social video platforms
- Experience leading end-to-end content creation workflows and video production, including experience managing video shoots and post-production
- 7+ years of experience in social media marketing, content creation, or digital strategy on YouTube and TikTok at scale for a brand, media company or creator-led organization
- Experience growing audiences and increasing engagement across social video platforms
- Experience leading end-to-end content creation workflows and video production, including experience managing video shoots and post-production
Preferred Qualifications
- MBA
- Superior communication and collaboration skills, with the ability to work effectively across teams and experience in influencing without authority
- Ability to lead calmly and be accountable through ambiguity, feedback and change- balancing creative vision with ongoing organizational needs
- Creator mindset or hands-on creative experience (eg. directing, editing, scripting, on camera work, producing) with a strong understanding of how platform-native content is made and distributed
- Deep fluency in internet and platform culture, fan ecosystems and emerging content format- with an ability to anticipate trends before they peak. Demonstrated success in driving business impact through social video initiatives
- Known for sound judgment, grounded decision making and a track record of thriving in high performance and fast moving environments
- Experience developing global strategies of scaling social content across markets and teams
- Expertise with video editing software (e.g., Adobe Creative Suite) and data analytics tools
- Passion for staying up-to-date with the latest social media and digital content trends
- Entrepreneurial mindset and ability to thrive in a fast-paced, dynamic environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
- Superior communication and collaboration skills, with the ability to work effectively across teams and experience in influencing without authority
- Ability to lead calmly and be accountable through ambiguity, feedback and change- balancing creative vision with ongoing organizational needs
- Creator mindset or hands-on creative experience (eg. directing, editing, scripting, on camera work, producing) with a strong understanding of how platform-native content is made and distributed
- Deep fluency in internet and platform culture, fan ecosystems and emerging content format- with an ability to anticipate trends before they peak. Demonstrated success in driving business impact through social video initiatives
- Known for sound judgment, grounded decision making and a track record of thriving in high performance and fast moving environments
- Experience developing global strategies of scaling social content across markets and teams
- Expertise with video editing software (e.g., Adobe Creative Suite) and data analytics tools
- Passion for staying up-to-date with the latest social media and digital content trends
- Entrepreneurial mindset and ability to thrive in a fast-paced, dynamic environment
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
Our compensation reflects the cost of labor across several US geographic markets. The base pay for this position ranges from $112,800/year in our lowest geographic market up to $186,500/year in our highest geographic market. Pay is based on a number of factors including market location and may vary depending on job-related knowledge, skills, and experience. Amazon is a total compensation company. Dependent on the position offered, equity, sign-on payments, and other forms of compensation may be provided as part of a total compensation package, in addition to a full range of medical, financial, and/or other benefits. For more information, please visit https://www.aboutamazon.com/workplace/employee-benefits. This position will remain posted until filled. Applicants should apply via our internal or external career site.
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