Marketing Global Media Center Associate Director - 14-Month Contract
Brand & Marketing | Job ID 3121022Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Audible is looking for an experienced associate director to help drive and manage our global media work across paid and organic channels. Working within our recently established global structure, this role will partner with both the Global Media Center (GMC) and channel teams to drive enterprise-wide value through standardized processes, best practice sharing, and strategic partner relationships. The role requires someone with deep expertise across awareness and performance media channels, playing an integral role in advancing our global media capabilities through growth enablement, and operational excellence. The role will work very closely with the GMC lead as well as with channel marketers with coordination across functional teams inside and outside of marketing.
ABOUT YOU
You are a strategic thinker with experience in integrated media strategies, understanding how awareness and performance channels work together. Your proven track record shows success in driving key performance metrics and building full-funnel approaches. You excel at analyzing metrics across marketplaces and developing actionable insights for optimization.
As a natural connector between measurement and paid media teams, you'll apply your knowledge of Marketing Mix Modeling and incrementality testing to shape strategic decisions. Your experience with ad tech and track record of collaborating with cross-functional teams has helped improve marketing technology across global organizations. You're comfortable working across time zones and can flexibly participate in meetings with teams in APAC, EU, and NA regions.
This position is a 14-Month contract.
As Marketing Global Media Center Associate Director, you will...
- Manage global media projects working with stakeholders across the wider Audible business as well as in various regions/marketplaces
- Own and lead companywide spending documents and multi marketplace key partner budget rolls ups (i.e. Google, Amazon, Facebook, etc.)
- Pull data directly from reports/plans as part of global rollup exercises
- Collaborate with measurement teams and channel owners to identify opportunities for budget optimization and cross-market fluidity, maximizing ROI through strategic resource allocation
- Develop overarching policy, principles, process, and best practices across media for leadership approval and help local teams implement across the Audible services
- Develop strategy for multi marketplace initiatives
- Partner with Analytics to improve media measurement framework and redefine metrics of success
- Collaborate with channel owners and measurement partners to create and execute an annual testing roadmap, aligning key stakeholders on priorities, timelines, and resource allocation
- Partner with cross-functional teams to design and execute strategic test campaigns beyond BAU media activity
- Partner with key media partners (e.g. Google, Meta, Tiktok) to develop and execute joint business plans, ensuring clear tracking of initiatives and regular progress reviews against objectives
- Facilitate a cohesive media community for shared learning, training, and development
- Work with emerging territories to implement best practices and “media playbook”
- Ensure updated channel mapping structure is maintained across Audible services and work with product to implement any required changes/updates
- Analyze key marketing metrics and help to set guardrails based on Audible service maturity (i.e. marketing as a percentage of revenue)
- Work with GMC lead to define global strategic priorities for media agency and vendors
- Compile a media agency performance program, operating across all marketplaces working with global lead and key stakeholders across teams/regions
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THIS ROLE
Audible is looking for an experienced associate director to help drive and manage our global media work across paid and organic channels. Working within our recently established global structure, this role will partner with both the Global Media Center (GMC) and channel teams to drive enterprise-wide value through standardized processes, best practice sharing, and strategic partner relationships. The role requires someone with deep expertise across awareness and performance media channels, playing an integral role in advancing our global media capabilities through growth enablement, and operational excellence. The role will work very closely with the GMC lead as well as with channel marketers with coordination across functional teams inside and outside of marketing.
ABOUT YOU
You are a strategic thinker with experience in integrated media strategies, understanding how awareness and performance channels work together. Your proven track record shows success in driving key performance metrics and building full-funnel approaches. You excel at analyzing metrics across marketplaces and developing actionable insights for optimization.
As a natural connector between measurement and paid media teams, you'll apply your knowledge of Marketing Mix Modeling and incrementality testing to shape strategic decisions. Your experience with ad tech and track record of collaborating with cross-functional teams has helped improve marketing technology across global organizations. You're comfortable working across time zones and can flexibly participate in meetings with teams in APAC, EU, and NA regions.
This position is a 14-Month contract.
As Marketing Global Media Center Associate Director, you will...
- Manage global media projects working with stakeholders across the wider Audible business as well as in various regions/marketplaces
- Own and lead companywide spending documents and multi marketplace key partner budget rolls ups (i.e. Google, Amazon, Facebook, etc.)
- Pull data directly from reports/plans as part of global rollup exercises
- Collaborate with measurement teams and channel owners to identify opportunities for budget optimization and cross-market fluidity, maximizing ROI through strategic resource allocation
- Develop overarching policy, principles, process, and best practices across media for leadership approval and help local teams implement across the Audible services
- Develop strategy for multi marketplace initiatives
- Partner with Analytics to improve media measurement framework and redefine metrics of success
- Collaborate with channel owners and measurement partners to create and execute an annual testing roadmap, aligning key stakeholders on priorities, timelines, and resource allocation
- Partner with cross-functional teams to design and execute strategic test campaigns beyond BAU media activity
- Partner with key media partners (e.g. Google, Meta, Tiktok) to develop and execute joint business plans, ensuring clear tracking of initiatives and regular progress reviews against objectives
- Facilitate a cohesive media community for shared learning, training, and development
- Work with emerging territories to implement best practices and “media playbook”
- Ensure updated channel mapping structure is maintained across Audible services and work with product to implement any required changes/updates
- Analyze key marketing metrics and help to set guardrails based on Audible service maturity (i.e. marketing as a percentage of revenue)
- Work with GMC lead to define global strategic priorities for media agency and vendors
- Compile a media agency performance program, operating across all marketplaces working with global lead and key stakeholders across teams/regions
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Experience working with multiple groups of stakeholders
- Experience managing multiple projects and meeting aggressive deadlines
- Experience in project management including resource planning, managing schedules, reporting project status and prioritizing tasks
- Experience with all media channels and should have a “media generalist” background
- Experience in tracking customer journey across multiple channels/tactics
- Experience managing multiple projects and meeting aggressive deadlines
- Experience in project management including resource planning, managing schedules, reporting project status and prioritizing tasks
- Experience with all media channels and should have a “media generalist” background
- Experience in tracking customer journey across multiple channels/tactics
Preferred Qualifications
- Experience working across multiple marketplaces and/or regions
- Experience working on subscription service
- Experience working within the entertainment category
- Proven ability for innovation, constantly looking to improve on the status quo
- Experience working at or with media agencies
- Demonstrated analytical skills with the ability to draw insights and learnings from reports
- Knowledge of latest marketing trends
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
- Experience working on subscription service
- Experience working within the entertainment category
- Proven ability for innovation, constantly looking to improve on the status quo
- Experience working at or with media agencies
- Demonstrated analytical skills with the ability to draw insights and learnings from reports
- Knowledge of latest marketing trends
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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