Associate Director, Brand Media Europe
Brand & Marketing | Job ID 3110502Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. As a forward-looking and well-established media professional, you will lead key awareness media channels for the region – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts.
This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.
As a key member of the media team, you will influence large-scale campaigns, while continuously innovating and optimizing. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing.
ABOUT YOU
You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact.
As an Associate Director, Brand Media Europe, you will...
- Work closely with media agencies across DE, UK, FR, IT, ES to negotiate efficient annual deals
- Drive media innovation through custom media partnerships with a specific focus on TV, OOH, cinema, radio for brand and content campaigns
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimize channel’s impact on brand demand, traffic and sign-ups
- Define testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THIS ROLE
Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. As a forward-looking and well-established media professional, you will lead key awareness media channels for the region – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts.
This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.
As a key member of the media team, you will influence large-scale campaigns, while continuously innovating and optimizing. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing.
ABOUT YOU
You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact.
As an Associate Director, Brand Media Europe, you will...
- Work closely with media agencies across DE, UK, FR, IT, ES to negotiate efficient annual deals
- Drive media innovation through custom media partnerships with a specific focus on TV, OOH, cinema, radio for brand and content campaigns
- Take ownership of operational processes such as budgeting, planning, optimization, testing and reporting
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimize channel’s impact on brand demand, traffic and sign-ups
- Define testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalize growth and optimization levers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Experience managing and measuring marketing performance in various channels
- Experience building client and agency ad partnerships
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience using customer insights and data to deeply understand target customers and dive deep
- Experience developing test hypothesis and running experiments with an ultimate goal of establishing best practice
- Experience innovating and driving effectiveness and efficiency
- Experience building client and agency ad partnerships
- Experience analyzing data quantitatively and using customer research, data and metrics to back up assumptions, identifying opportunities, and assessing the efficacy of marketing programs
- Experience using customer insights and data to deeply understand target customers and dive deep
- Experience developing test hypothesis and running experiments with an ultimate goal of establishing best practice
- Experience innovating and driving effectiveness and efficiency
Preferred Qualifications
- Experience in stakeholder management, dealing with multiple stakeholders at varied levels of the organization
- Speak, write, and read fluently in French, Spanish, German or Italian
- Excellent understanding of media requirements for successful campaigns
- Experience building media and entertainment brands
- Experience working with multiple European markets (UK, Germany, France, Italy and Spain)
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
- Excellent communication skills
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
- Speak, write, and read fluently in French, Spanish, German or Italian
- Excellent understanding of media requirements for successful campaigns
- Experience building media and entertainment brands
- Experience working with multiple European markets (UK, Germany, France, Italy and Spain)
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
- Excellent communication skills
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
