Associate Director, Brand & Content Marketing
Brand & Marketing | Job ID 2664916Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Based in Tokyo, Audible is seeking an Associate Director, Brand and Content Marketing, who will drive the development and delivery of impactful marketing and communication campaigns for Audible spanning advertising, communications, brand and talent collaborations to deliver business objectives.
ABOUT YOU
You think strategically, act tactically and have incredibly high attention to detail. You are recognized as an expert in communicating externally with customers to drive awareness, consideration, reaction and response, and internally with senior management and stakeholders to bring people with you and drive forward ideas. You are a self-motivated, energetic and inquisitive individual with a passion for storytelling. You aren’t afraid to get your hands dirty and enjoy working in a fast-paced environment, driving multiple campaigns at once with an emphasis on collective and collaborative teamwork.
As an Associate Director, Brand Manager, you will...
- Support the Brand and Content Marketing Lead to develop and implement mass marketing initiatives from media through to creative, across offline and online channels to build awareness and drive relevancy of Audible amongst prospective customers
- Project manage campaigns and events with impeccable organizational skills. Collaborate with the internal teams to manage projects to implement campaigns, events and promotions. Address issues and update written weekly status and conference reports following meetings to ensure everyone is on the same page. Effectively facilitate communication with internal teams/external partner agencies (media, event, creative)
- Champion the Audible brand by reviewing Audible marketing and communications assets, ensuring assets are in line with Audible’s tone of voice; In collaboration with a creative specialist, effectively communicate between internal and external teams from project inception to completion to ensure seamless creative outcome
- Support to promote a constant stream of content for release in Japan across different services. Maximize talent promotion through creation of promotional assets with a goal to grow awareness and engagement via paid media
- Support audience, service and content-related research. Brand-track, UX/CX research; Understand the brand, category, audience and competitors
- Provide regular reporting and analysis of activity to determine campaign performance and provide recommendations for optimization
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THIS ROLE
Based in Tokyo, Audible is seeking an Associate Director, Brand and Content Marketing, who will drive the development and delivery of impactful marketing and communication campaigns for Audible spanning advertising, communications, brand and talent collaborations to deliver business objectives.
ABOUT YOU
You think strategically, act tactically and have incredibly high attention to detail. You are recognized as an expert in communicating externally with customers to drive awareness, consideration, reaction and response, and internally with senior management and stakeholders to bring people with you and drive forward ideas. You are a self-motivated, energetic and inquisitive individual with a passion for storytelling. You aren’t afraid to get your hands dirty and enjoy working in a fast-paced environment, driving multiple campaigns at once with an emphasis on collective and collaborative teamwork.
As an Associate Director, Brand Manager, you will...
- Support the Brand and Content Marketing Lead to develop and implement mass marketing initiatives from media through to creative, across offline and online channels to build awareness and drive relevancy of Audible amongst prospective customers
- Project manage campaigns and events with impeccable organizational skills. Collaborate with the internal teams to manage projects to implement campaigns, events and promotions. Address issues and update written weekly status and conference reports following meetings to ensure everyone is on the same page. Effectively facilitate communication with internal teams/external partner agencies (media, event, creative)
- Champion the Audible brand by reviewing Audible marketing and communications assets, ensuring assets are in line with Audible’s tone of voice; In collaboration with a creative specialist, effectively communicate between internal and external teams from project inception to completion to ensure seamless creative outcome
- Support to promote a constant stream of content for release in Japan across different services. Maximize talent promotion through creation of promotional assets with a goal to grow awareness and engagement via paid media
- Support audience, service and content-related research. Brand-track, UX/CX research; Understand the brand, category, audience and competitors
- Provide regular reporting and analysis of activity to determine campaign performance and provide recommendations for optimization
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Experience in brand marketing or similar field
- Fluent Japanese and business level English
- Direct experience working on global consumer brands, alongside brand consultancies creative agencies and production firms (experience agencies, audio branding, etc.)
- Direct experience of delivering large-scale campaigns
- Direct experience in community and social-first thinking campaigns
- Experience presenting to and motivating action by senior leaders
- Fluent Japanese and business level English
- Direct experience working on global consumer brands, alongside brand consultancies creative agencies and production firms (experience agencies, audio branding, etc.)
- Direct experience of delivering large-scale campaigns
- Direct experience in community and social-first thinking campaigns
- Experience presenting to and motivating action by senior leaders
Preferred Qualifications
- Excellent communicator and compelling storyteller
- Proven ability to manage and lead teams toward common goals
- Highly collaborative and a great listener with the ability to work across geographies with peers and executive teams in matrixed environments to drive action and results
- Ability to operate at both a strategic and executional level; ideate and directly execute
- Positive outlook & curious with a desire to learn and grow and team player
- Brings a strong passion for Audible’s brand and products as a leader in the audio spoken word landscape
- Direct experience working with high profile celebrity talent
- Proven ability to manage and lead teams toward common goals
- Highly collaborative and a great listener with the ability to work across geographies with peers and executive teams in matrixed environments to drive action and results
- Ability to operate at both a strategic and executional level; ideate and directly execute
- Positive outlook & curious with a desire to learn and grow and team player
- Brings a strong passion for Audible’s brand and products as a leader in the audio spoken word landscape
- Direct experience working with high profile celebrity talent
