Audible customers are discovering yet another reason to love the app: an enhanced, interactive listener stats experience, accessible in their user profiles. Audible Stats have always offered customers interesting data about their listening habits, while allowing us to foster a deeper connection by giving them a space to celebrate their listening progress. Now it’s better than ever. 

That’s because, in 2024, Audible’s Lead Product Manager Prannoy Nambiar and UX Design Lead Azmina Karimi analyzed our listening stats experience and saw tremendous opportunity for expansion and improvement. Prannoy had joined Audible in 2022, working at first on our retail team, then moving to our engagement team, where he was tasked with “enhancing experiences across the app that get customers excited to open it and listen more.” He noted that one experience with a lot of potential was listening stats — while the year-end stats summary had continuously improved over time, the stats experience within the Audible app hadn’t changed in several years, and customers still had to look in a few places to find their overall listening time and number of books added to their library. 

At first, he and Azmina decided their quickest, most accessible MVP (minimum viable product) would be to launch a place where customers could see all their stats together. Research indicated that customers valued self-reflection as part of their audiobook experience. Prannoy says, “That kicked off a brainstorming session where Azmina and I thought about what self-reflection might look like in the Audible app’s stats experience.” They conducted further research to learn more about what customers wanted from stats.

“The really interesting thing that we learned,” says Azmina, “was that static metrics weren't enough; customers also wanted actionable insights that would help them discover patterns in their listening. For example, ‘I'm listening more this month,’ or, ‘My listening tastes seem to have changed/expanded.’”

They successfully pitched a new stats experience strategy to product leadership, which included providing customers insights about their listening data, and our engineering teams began building. At the start of 2025, Prannoy and Azmina kicked off with the cross-functional team, and by the beginning of Q2, the feature was available in the Audible app, in users’ profiles.

This is the kind of high-impact, customer-facing experience that employees have the chance to create at Audible — and rather quickly. According to Prannoy, that’s unique for a tech company of Audible’s size. “Folks say big tech moves really slowly, or it's not as entrepreneurial as they'd like,” he says. “But Audible’s product teams are able to move faster, starting by testing small iterative changes, which, if successful, will lead to larger points of impact. My job as PM is to ensure the strategy and requirements are as clear as possible.”

Meanwhile, on the UX design side, Azmina explains, “We collaborate closely with our product managers, aligning on what should be prioritized to design and build. While we work off an initial set of requirements, it's a collaborative process where we make sure that we’re solving the right problems. We'll go through iterations on direction and solutions before coming up with a more robust design for the tech teams to implement.”

Having worked across startups, education and big tech, Prannoy sees Audible as offering something unique in the way of career development. “The fact that I've been able to carve a path where my specific core strengths shine” is unexpected for “a larger company, with millions of customers.” He adds, “It’s a testament to our company structure and product leadership allowing me to pursue opportunities, like innovation features and new product experimentation, that are aligned with my skill sets.” 

For Azmina, whose UX career began at design agencies, it was refreshing to move from servicing a variety of clients to focusing on a single product, as it allowed her to go deeper and fully own the end-to-end experience. “What I really love about Audible,” she says, “is yes, it’s one product, but there’s so much depth to it. There are endless opportunities to learn about our customers and improve their experience. And there's always something meaningful to work on. Everyone here is genuinely obsessed about giving customers the best experience.” 

Audible’s leadership in the media and entertainment space also makes it an exciting place to be. “There's so much more to work on than ever before,” Prannoy says, “all with the backing of an incredibly resource-heavy company.”

Audible customers can look forward to even more insights and data coming to stats in the next year. “It's super exciting to see something that you've worked on for a long time, that is rooted in customer insights, actually out there in the world,” says Azmina. “At the same time, I’m always thinking about what's next for the experience.” She and Prannoy both keep an eye on Reddit to see how people are talking about it. “It’s great to see customers are excited by their stats and are reflecting on them,” she reports.

Prannoy agrees. “As a PM, it's a cool experience to see the improvement to this little corner of the app is actually being noticed and generating a lot of delight from our customers.”

See open Product & Customer Experience roles at Audible