Associate Director, Awareness Media Europe
Brand & Marketing | Job ID 3019423Job Summary
At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.
ABOUT THIS ROLE
Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. This forward-looking and well-established media professional will lead key awareness media channels – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts.
This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.
ABOUT YOU
As a key member of the media team you will influence large-scale campaigns, while continuously innovating and optimising your media channels. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing. You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact
As an Associate Director, Awareness Media Europe, you will...
- Work with a substantial budget and meaningfully contribute to developing complex and multi-territory media plans across assigned media (TV, OOH, cinema, radio)
- Take ownership of operational processes such as budgeting, planning, optimisation, testing and reporting on set KPIs for assigned channels
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimise channel’s impact on brand demand, traffic and sign-ups
- Stay ahead of new trends, tools and best practices for your channels, defining testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalise of growth and optimisation levers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
ABOUT THIS ROLE
Audible is seeking a media expert to join the Awareness media team to help drive awareness and consideration of Audible and Audible content via innovative media strategies. This forward-looking and well-established media professional will lead key awareness media channels – TV, radio, cinema and out-of-home partnering closely with Audible’s global media agency and alongside a team of internal media experts.
This role is a rare opportunity to develop high-profile media partnerships for the leading audio entertainment brand in the UK, Germany, France, Spain and Italy. You will manage a significant share of Audible’s budget in Europe through high-impact media, while collaborating with Brand and Creative on making Audible an integral part of regional and local pop culture.
ABOUT YOU
As a key member of the media team you will influence large-scale campaigns, while continuously innovating and optimising your media channels. You will define your channels’ role in Audible’s media mix, provide in-depth channel insight and drive planning, budgeting and testing. You have a proven track record of working with multi-market consumer brands, preferably for established brands and a strong commercial mindset with the ability to connect media strategies with commercial impact
As an Associate Director, Awareness Media Europe, you will...
- Work with a substantial budget and meaningfully contribute to developing complex and multi-territory media plans across assigned media (TV, OOH, cinema, radio)
- Take ownership of operational processes such as budgeting, planning, optimisation, testing and reporting on set KPIs for assigned channels
- Work with data analytics, including Marketing Mix Modelling, Competitor Reports and PCAs, to evaluate and optimise channel’s impact on brand demand, traffic and sign-ups
- Stay ahead of new trends, tools and best practices for your channels, defining testing and innovation pipeline for the region and each marketplace
- Build partnerships with multiple internal (other channel leads, creative assets fulfilment, accounting) and external (agency, vendors) stakeholders
- Act as a channel expert with a clear vision and a well-informed point of view
- Identify opportunities to scale efficiently, as well as capitalise of growth and optimisation levers
ABOUT AUDIBLE
Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. We are a global company with an entrepreneurial spirit. We are dreamers and inventors who are passionate about the positive impact Audible can make for our customers and our neighbors. This spirit courses throughout Audible, supporting a culture of creativity and inclusion built on our People Principles and our mission to build more equitable communities in the cities we call home.
Basic Qualifications
- Experience in multi-channel planning and buying with performance focus
- Experience in agency collaboration on either client or agency side and an understanding of media requirements for successful campaigns
- Experience using data to develop, validate and measure multi-channel campaigns
- Experience in agency collaboration on either client or agency side and an understanding of media requirements for successful campaigns
- Experience using data to develop, validate and measure multi-channel campaigns
Preferred Qualifications
- Experience in building media and entertainment brands
- Experience in working with multiple European markets (UK, Germany, France, Italy and Spain)
- Experience in working in large organisation with multiple internal and external stakeholders
- Proficiency in German or other European languages such as Spanish, Italian or French
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
- Demonstrated ability to identify opportunities and optimizations based on data insights as well as creative impulses
- Demonstrated ability to form test hypothesis and run experiments with an ultimate goal of establishing best practice
- Demonstrated ability to innovate and drive effectiveness and efficiency
- Excellent communication skills
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
- Experience in working with multiple European markets (UK, Germany, France, Italy and Spain)
- Experience in working in large organisation with multiple internal and external stakeholders
- Proficiency in German or other European languages such as Spanish, Italian or French
- Ambitious self-starter mentality and entrepreneurial spirit with a strong drive for excellence and delivery of results
- Demonstrated ability to identify opportunities and optimizations based on data insights as well as creative impulses
- Demonstrated ability to form test hypothesis and run experiments with an ultimate goal of establishing best practice
- Demonstrated ability to innovate and drive effectiveness and efficiency
- Excellent communication skills
Amazon is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice (https://www.amazon.jobs/en/privacy_page) to know more about how we collect, use and transfer the personal data of our candidates.
Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.
Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process, including support for the interview or onboarding process, please visit https://amazon.jobs/content/en/how-we-hire/accommodations for more information. If the country/region you’re applying in isn’t listed, please contact your Recruiting Partner.
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