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Tokyo, Japan

PR Lead Japan - Keiyaku Shain

Brand & Marketing   |   Job ID  2547122
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Job Summary

At Audible, we believe stories have the power to transform lives. It’s why we work with some of the world’s leading creators to produce and share audio storytelling with our millions of global listeners. We are dreamers and inventors who come from a wide range of backgrounds and experiences to empower and inspire each other. Imagine your future with us.

The JP PR lead is responsible for devising, executing and evolving the local PR strategy around the Audible brand and its original content. As part of the Audible Global PR organization, they will collaborate closely with the broader PR team and cross-functional partners while leveraging their institutional, local knowledge to drive groundbreaking press results in market. Their scope will include creating stellar campaigns in support of the Company’s content and projects while liaising with media, talent, talent representation, industry and other key external stakeholders. They will be responsible for agency management, artist relations relating to publicity opportunities, event planning, etc. They are a crucial brand ambassador and ultimately serve to drive listenership and subscription growth via awareness and excitement for Audible and its storytelling across all PR touchpoints. Their focus will align with the Company’s overarching communications strategy and be deployed through compelling and insightful media storytelling through their expert, localized lens.

On a macro scale, the role requires an understanding of the evolving local media landscape and changing consumer appetites, superior communication and presentation skills (written and oral in both English and Japanese), and a passion for Audible’s disruptive, high-energy technology-driven culture and its innovative audio entertainment. In spearheading end-to-end campaigns independently, they will need to complete complex tasks and projects quickly, and react with appropriate urgency to situations that require a quick turnaround. They will grow and maintain a strong network of industry relationships, and deep connections with members of the press and the creative community. They must be able to work successfully in a team environment, build effective working relationships inside and outside of the organization, and possess the acumen to work through challenging and ambiguous situations. They must have the ability to pivot based on business needs without compromising quality of work or speed.

Audible is the leading producer and provider of audio storytelling. We spark listeners’ imaginations, offering immersive, cinematic experiences full of inspiration and insight to enrich our customers daily lives. Our Hub+Home hybrid workplace model gives employees the flexibility between gathering in a common office space (work from hub) and remote work (work from home). For more information, please visit

Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

Key job responsibilities
As the PR Lead JP you will...
- Formulate and execute a high level, multi-pronged PR strategy for the Japanese marketplace
- Strategize and execute proactive PR announcements, launches, and narratives for new products, titles and partnerships
- Drive and achieve overarching goals set by PR leadership to generate interest in original content and the Audible brand by targeting consumer and industry audiences thus creating excitement and awareness across PR touchpoints
- Develop and maintain high-level relationships with key media across print, digital, broadcast, audio and new media through regular liaison; as well as the organization of media luncheons, desksides and other opportunities
- Independently own project campaign responsibilities, pitching earned media content with a focus on features and major appearances while proactively managing widespread media relations
- Adapt global tentpole PR strategies for local usage. Employing expertise in market, launch campaigns based on global PR strategic guidance and leverage experience and familiarity in market to create a bespoke local campaign
- Lead external agencies, driving development and expansion of innovative tactics and approaches
- Operate as an Audible communications liaison by establishing and maintaining relationships across the company to ensure every PR opportunity is maximized and successes are amplified; Inform global PR colleagues on relevant press opportunities or concepts that could create synergies and efficiencies across marketplaces
- Build strategies to ideate and activate on PR opportunities within the marketing communications space as it specifically relates to priority content campaign activations/stunts
- Elevate and expand talent relations activities to engage with influential talent/influencers resulting in press
- Maintain strong relationships with talent and their respective talent agencie
- Support and develop consumer and B2B presence at annual events and festivals, expanding press activities that compliment marketing and event activations
- Monitor industry news and competitive set PR strategies to assess and up level best practices in order to deliver state of the art campaigns, meeting the zeitgeist
- Measure success via careful accounting of earned press coverage, identify ways to continually improve KPI system
- Collaborate closely with corporate communications colleagues in order to create a well-balanced and holistic external profile of Audible
- Provide regular reporting and analysis of activity to determine campaign performance and provide recommendations for optimization
- Manage budgets and ensure all invoices are received and processed in a timely manner
- Collaborate with APAC PR team to support each other, share knowledge, ideas and resources to enhance efficiencies and outcomes for the region
- Live and breathe the people principles, infusing them into your day-to-day work and interactions internally and externally

We are open to hiring candidates to work out of one of the following locations:

Tokyo, 13, JPN

Basic Qualifications

- 7+ years of recent professional communications or public relations experience
- Bachelor's degree in communications, public relations, or a related field
- PR experience in an in-house or agency role with a track record in developing successful PR strategies and programs that generate meaningful outcomes and press coverage
- Business fluency in written and verbal Japanese and English
- Strong network of media contacts and understanding of the evolving media landscape in Japan
- Capable of managing multiple agencies, working with them as an extension of the internal team
- Takes initiative and follows-through on commitments to achieve results
- Ability to identify a great story and have the vision to bring that story to life
- Understanding of success metrics
- Budget management
- Meticulous attention to detail
- Exceptional relationship management abilities

Preferred Qualifications

- Experience managing celebrity talent
- Experience working in an international business
- Creative flair
- Personal accountability and motivation
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