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Sydney, Australia

Social Media Manager - Contract

Brand & Marketing   |   Job ID  2022196
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JOB SUMMARY

Job summary
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

ABOUT THE ROLE
The Social Media Manager contract role will act as key lead in executing the 2022 global and local social media strategy, and ensuring that local Australian social media channels are managed, monitored and optimised daily to support the key business objectives. In addition to adapting global strategy and assets to support local priorities and audiences, this position will also be responsible for supporting ongoing data and performance monitoring of local channels, and responsible for the creation of social assets to support local content priorities, within global guidelines for 2022. This role will be a key communication lead with the global social team, based in the USA.

Key job responsibilities
As the Social Media Manager you will...
  • Execute the global Audible social media strategy for Audible Australia in 2022, incorporating AU strategic priorities and acting as the key point of contact for local and international stakeholders
  • Coordinate with Global Social Team, based in the USA, to take central plans and guidance and adapt for the AU market, and share learnings and best practices
  • Manage the development and implementation of always-on social media campaigns that deliver measurable uplift against our key goals and metrics
  • Manage the execution of influencer programs - recruits, contracts and manages cohort of social media talent and partnerships to raise the bar of campaigns
  • Collaborate with AU stakeholders across Brand Marketing, Content Marketing, PR and Customer Experience & Customer Care to support bespoke campaigns, initiatives and brand reputation across social platforms and ensure tactics ladder to overall strategy and goals
  • Responsible for developing and publishing social media content and ensuring accurate data tagging for all AU social media posts in Sprinklr under global guidelines
  • Accountable for social community management across platforms with support from local or international agency partners
  • Manage the local social agency relationship and co-ordinate AU-specific social media content
  • Executes against goals and performance metrics for social; maintains ongoing social performance monitoring within Sprinklr, uses critical understanding of historical data, effectiveness, strategy and creative, making recommendations for continuous improvement; reporting on a weekly, monthly, and quarterly basis

BASIC QUALIFICATIONS

  • Social media experience
  • In-depth knowledge of social networks’ best practices – design, functionality, users (best time to post, tagging influencers, character limit) – across Facebook, Twitter, YouTube, Instagram, LinkedIn
  • Experience of using the latest social media management/monitoring/analysis tools and platforms, experience with Sprinklr preferred, but other social media management tools are acceptable
  • Experience of delivering successful paid amplification of influencer campaigns
  • Experience establishing metrics, gleaning community insights and reporting/recommending strategies that achieve marketing goals
  • Educated to a degree level

PREFERRED QUALIFICATIONS

  • Social media expert - a demonstrated expertise in running brand social media channels and maximising the impact of a paid, owned (organic social) and earned (influencer) approach
  • Diligent planner – focused on ensuring campaigns are maximised for success, optimised against goals and targeted to the right audiences
  • Measurement master – knows what it takes to demonstrate the positive impact of social at all levels of an organisation
  • Highly organised - able to juggle multiple projects and tasks simultaneously while managing essential admin and reporting work
  • Entrepreneurial self-starter - enjoys taking responsibility and making things happen
  • Excellent written and oral communication skills, particularly within the social media arena and cross-functionally with both local and international teams
  • Strong content creation skills with an ability to tell stories in a unique, short-form and culturally interesting way
  • Experience working with influencer talent and high-profile creators
  • Proficiency with content production tools such as Adobe Photoshop, video editing software and content workflows

ABOUT AUDIBLE

At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading producer and provider of audio storytelling and spoken-word entertainment, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

In the spirit of reconciliation Amazon acknowledges the Traditional Custodians of country throughout Australia and their connections to land, sea and community. We pay our respect to their elders past and present and extend that respect to all Aboriginal and Torres Strait Islander peoples today.

Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status.

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