Senior Director, Growth Marketing APAC
Brand & Marketing | Job ID 2373878JOB SUMMARY
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
ABOUT THE ROLE
The Senior Director, Growth Marketing APAC will hold a senior leadership position within Audible APAC, overseeing a team of performance marketers across Japan, India and Australia to develop acquisition marketing plans focused on delivering efficient growth of Audible’s memberbase. This role will be located in Sydney.
ABOUT YOU
The ideal candidate will have a background leading acquisition based marketing teams with experience in digital performance channels. They will have the ability to challenge performance marketing plans at a granular level (including but not limited to user journeys, spend allocations, creative and targeting strategies) as well analyzing the broader acquisition strategy to understand interrelationships between channels and proposing optimisations to drive incremental growth from media investment. They will partner closely with the media agency, internal business insights teams and finance, developing yearly and quarterly spend and subscription forecasts backed up by robust data and a clear narrative. The ideal candidate will have exceptional commercial acumen, be highly analytical with the ability to draw the line between marketing plans and business outcomes.
The Senior Director, Growth Marketing APAC will develop strong relationships with international and US counterparts to share learnings and insights between marketplaces and drive an effective operating process globally. They will influence senior stakeholders coordinating with leaders across APAC and global to drive results and have a strong track record in coaching and developing teams.
ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word. Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in a common office space (work from hub) and remote work (work from home). Some teams will work mostly at hub, some mostly at home and others hybrid. For more information, please visit adbl.co/hybrid
Key job responsibilities
As a Senior Director, Growth Marketing APAC, you will...
ABOUT THE ROLE
The Senior Director, Growth Marketing APAC will hold a senior leadership position within Audible APAC, overseeing a team of performance marketers across Japan, India and Australia to develop acquisition marketing plans focused on delivering efficient growth of Audible’s memberbase. This role will be located in Sydney.
ABOUT YOU
The ideal candidate will have a background leading acquisition based marketing teams with experience in digital performance channels. They will have the ability to challenge performance marketing plans at a granular level (including but not limited to user journeys, spend allocations, creative and targeting strategies) as well analyzing the broader acquisition strategy to understand interrelationships between channels and proposing optimisations to drive incremental growth from media investment. They will partner closely with the media agency, internal business insights teams and finance, developing yearly and quarterly spend and subscription forecasts backed up by robust data and a clear narrative. The ideal candidate will have exceptional commercial acumen, be highly analytical with the ability to draw the line between marketing plans and business outcomes.
The Senior Director, Growth Marketing APAC will develop strong relationships with international and US counterparts to share learnings and insights between marketplaces and drive an effective operating process globally. They will influence senior stakeholders coordinating with leaders across APAC and global to drive results and have a strong track record in coaching and developing teams.
ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word. Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in a common office space (work from hub) and remote work (work from home). Some teams will work mostly at hub, some mostly at home and others hybrid. For more information, please visit adbl.co/hybrid
Key job responsibilities
As a Senior Director, Growth Marketing APAC, you will...
- Oversee, develop and drive alignment on the performance marketing strategy and budget allocation for APAC
- Manage the performance marketing team to meet or exceed growth targets and improve Return on Investment (ROI)
- Consolidate performance media results, information, and insights and share actionable learnings with the Head of Acquisition APAC
- Manage the acquisition marketing forecasting process and output, ensuring robust methodology and accuracy
- Ensure best in class ad tech and measurement set up and make recommendations on improvements where appropriate
- Utilize Data Science team to produce insightful analysis to inform media strategy and build understanding of inter-relationships between channels and incrementality of media spend
- Partner with the global media centre and global acquisition counterparts to continuously improve our understanding of attribution
- Collaborate with global counterparts to share knowledge, insights and plans that will help to drive APAC and international performance
- Work with product teams to implement product initiatives to improve acquisition and develop an understanding of impact
- Drive superior agency operations, providing feedback to senior agency stakeholders, ensuring the right account structure and support
- Improve the sophistication of Audible’s acquisition approach, working with Business Insights to better understand LTV at a channel level and adjusting our media strategy accordingly
- Oversee the development of best practice direct response creative and landing page development
- Audit and improve acquisition user journeys and drive continuous improvement through testing
BASIC QUALIFICATIONS
- Professional Degree or equivalent
- Extensive experience in data-driven acquisition marketing roles, with a heavy emphasis on subscription marketing expertise and leadership
- Strong track record of designing and owning of multi-channel media strategy, optimization and ROI reporting
- Strong track record leading a team that runs paid media, including SEM, paid social, e-mail, mobile
- Experience driving results through designing and implementing A/B and multivariate tests
- Deep understanding of digital media ecosystem, biddable media, ad tech and measurement tools and models
PREFERRED QUALIFICATIONS
- Advanced communication skills with extensive experience managing a network of stakeholders and influencing senior decision makers
- Exceptional written communication skills with a track record of providing clear and insightful documentation tailored to audience
- Extensive experience managing and interpreting large data sets to inform decision making
- Strong problem-solving skills and analytical mindset with excellent attention to detail
- Self-starter and creative thinker with outstanding ability to multi-task, set priorities, and manage time efficiently
Audible is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Audible. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
