Content Discovery Manager - 12 month contract
Brand & Marketing | Job ID 2086551JOB SUMMARY
Job summary
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
ABOUT THE ROLE
Since the launch of Audible.in in November 2018, India has been among the fastest growing marketplaces within Audible. Audible.in offers a range of options for customers in India – Premium Plus memberships, a free content catalogue and ala-a-carte audiobook/podcast purchases. Audible is looking for a results-oriented Content Discovery Manager - 12 month Contract, responsible for crafting a compelling content discovery experience for customers and increasing user engagement for customers on Audible.
ABOUT YOU
In this role, you will lead planning and execution of content discovery and merchandising with an objective of helping users discover their favorite titles with ease. You will work across internal teams including Marketing, Content and Creative to determine and operationalize the best ways to surface content to customers. This position is open through a contract role for 12 months and will report to the Customer Lifecyle and Revenue Program Lead for Audible.in.
The ideal candidate for this role is inputs-focused, able to combine creativity, has digital skills and analytical acumen. You must be able to work at a strategic level (using consumer insights to generate bold and innovative ideas for growth) and at a tactical level (optimizing campaigns, analyzing traffic data and solving problems). High judgement, ability to influence, analytical skills and exceptional communication are essential to succeed in this role. You have a solid knowledge of digital tools used for merchandising content over app/web and are open to learning new ones required.
Key job responsibilities
As the Content Discovery Manager - 12 month contract, you will...
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
ABOUT THE ROLE
Since the launch of Audible.in in November 2018, India has been among the fastest growing marketplaces within Audible. Audible.in offers a range of options for customers in India – Premium Plus memberships, a free content catalogue and ala-a-carte audiobook/podcast purchases. Audible is looking for a results-oriented Content Discovery Manager - 12 month Contract, responsible for crafting a compelling content discovery experience for customers and increasing user engagement for customers on Audible.
ABOUT YOU
In this role, you will lead planning and execution of content discovery and merchandising with an objective of helping users discover their favorite titles with ease. You will work across internal teams including Marketing, Content and Creative to determine and operationalize the best ways to surface content to customers. This position is open through a contract role for 12 months and will report to the Customer Lifecyle and Revenue Program Lead for Audible.in.
The ideal candidate for this role is inputs-focused, able to combine creativity, has digital skills and analytical acumen. You must be able to work at a strategic level (using consumer insights to generate bold and innovative ideas for growth) and at a tactical level (optimizing campaigns, analyzing traffic data and solving problems). High judgement, ability to influence, analytical skills and exceptional communication are essential to succeed in this role. You have a solid knowledge of digital tools used for merchandising content over app/web and are open to learning new ones required.
Key job responsibilities
As the Content Discovery Manager - 12 month contract, you will...
- Own content merchandizing planning and implementation over Audible app/website for Audible trialists, members and Free-tier users
- Single-threaded owner for creating the content calendar for owned channels - curation, prioritization and promotion of new releases and editorial content
- Monitor key performance indicators of customers’ interaction with content and use insights to optimize merchandising plans
- Assist with development of digital campaigns and promotions to drive customer engagement with Audible content, including editorial campaigns, discount sales and engagement promotions
- Incorporate global learnings after testing efficacy for Audible.in marketplace and design new experiments to optimize customer experience and boost customer engagement and listening
- Ensure design and copy consistency basis Audible guidelines across all owned touchpoints with the objective of maintaining a fresh and relevant content experience for customers
- Share learnings with internal stakeholders to aid acquisition of relevant content from publishers, creators and partners
- Report on performance of key metrics and collaborate to provide inputs for business reviews, planning cycles and other meetings
BASIC QUALIFICATIONS
- Experience in e-commerce, digital content or online marketing
- Experience using data and metrics to measure impact and determine improvements
- Strong analytical skills and experience in customer segmentation
- HTML skills and a general understanding of online content development
- Experience with web/mobile analytics tools i.e., Site Catalyst, Google Analytics
PREFERRED QUALIFICATIONS
- Previous experience in onsite content publishing and management
- Passion for books, audiobooks, podcasts and digital entertainment
ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.
Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
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