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Newark, New Jersey

Social Media Marketing Insights Manager

Finance & Insight   |   Job ID  1602292
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JOB SUMMARY

Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

ABOUT THIS ROLE
As a member of Audible’s Global Insights and Data Science organization (with a dotted line to the VP of Global Social Media Marketing), you will use data to help inform the global social media team’s efforts in growing our social media community and voice around the world. In this role, you will prepare and present complex information to stakeholders and executives, surfacing actionable insights that help drive social media tactics and strategy. You will also be responsible for maintaining data hygiene on a global basis and creating the proper governance structure for global data reporting.

ABOUT YOU
Do you love using data to tell stories? Do you get a thrill out of fixing complex problems? Are you looking to use data to influence social marketing strategy in a growth-oriented environment? We are seeking a self-motivated and curious Social Media Marketing Insights Manager to help drive organic social marketing efforts through analytics and insights. You must be comfortable with balancing analytical thinking with tactical execution. You are just right for this role because you like diving into marketing data, learning new tools and having a global impact!

As a Social Media Marketing Insights Manager, you will...
· Analyze and synthesize large, complex and often unstructured datasets from multiple social data sources to generate digestible and actionable insights that inform social strategy, tactics, content creation and business decisions.
· Creatively leverage data to proactively identify trends and opportunities for our brand globally.
· Own scalable reporting mechanism and propose relevant social marketing metrics, helping the global social media team to define the right KPIs to consistently improve.
· Drive monthly reporting cadence with global social media team and relevant business stakeholders.
· Own and manage the global data governance structure within social media data tools (eg. Sprinklr, Adobe).
· Deliver compelling executive presentations that build a narrative on the performance of our brand globally on social media through storytelling and impactful data visualization.
· Serve as a strategic thought partner to the organic social marketing team and support the VP, Global Social Media Marketing with insights and reporting to help drive overall organic social strategy.
· Collaborate with other members of the Global Insights and Data Science organization on projects that relate to organic social to connect the dots between organic global social media and business objectives.
· Support annual planning activities as needed.

BASIC QUALIFICATIONS

· Bachelor's degree in quantitative field such as computer science, applied mathematics, economics (or equivalent professional experience).
· 3+ years of experience extracting insights from large, technical data sets, and communicating recommendations to varied audiences, including high-level management.
· 3+ years of experience visualizing data in Sprinklr, Tableau, Adobe.

PREFERRED QUALIFICATIONS

· Experience with Sprinklr.
· Experience with social media metrics and analytics, including social listening and social media reporting.
· Experience using insights to drive strategic discussions with business leaders.
· Experience working collaboratively within cross-functional teams
· Genuine curiosity and proven ability to learn technical skills.
· Master’s degree in technical field such as computer science, applied mathematics, economics or similar (or equivalent professional experience)
· Practical experience with social tools and social listening tools
· Practical experience with techniques such as linear models, time series analysis/forecasting, classification
· Experience collaborating with data scientists, including basic understanding of machine learning techniques such as text-based analysis (NLP), supervised and unsupervised models such as KNN, K-means, random forests, GPT, and similar


In the Global Insights and Data Science organization at Audible, we understand that experience comes in many forms. We are dedicated to adding new perspectives to our team - so if your experience is close to what we’re looking for and you believe you can perform the duties for this position, please consider applying.


ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading producer and provider of audio storytelling and spoken-word entertainment, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.
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