Skip to main content
COVID-19 update: The safety and wellbeing of our employees, customers and candidates is our top priority. We’ve shifted in-person interviews to virtual interviews until further notice. We’ve also reimagined the future of work with our Hub+Home hybrid workplace model.
Newark, New Jersey

Director, Programming

Brand & Marketing   |   Job ID  1864167
Apply Now


Job summary
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

The Director, Programming is responsible for driving content strategies in a particular vertical, ensuring audience appeal to meet acquisition or engagement goals through a variety of formats, lengths, and content opportunities. This role requires a combination of strategic thinking, operational excellence, and a passion for results.

Audible’s programming team is the cornerstone between creative development, content acquisition, production, post-production, marketing, PR, and product, working to drive the most customer-obsessed content portfolio and experience. We help define and execute content strategy by tracking the competitive marketplace and using data analytics, customer insights, and research to monitor performance and iterate the strategic approach as needed. The team focuses on audience priorities and content portfolio needs over the short, medium, and long-term. The output directs our development and creative pipeline to service the gaps and maximize future trend opportunities. We work across teams to help prioritize and optimize Audible’s content to increase subscriber acquisition, engagement, and retention.

As a Director Programmer, you will...
· Define the goals and objectives of each vertical/sub-vertical in a clear, strategic vision, providing data, research, and insights that inform creative opportunities and identify portfolio gaps.
· Develop and oversee a slate of programming that aligns with the content strategy and customer goals, in concert with the creative development and content acquisition teams.
· Respond to audience needs and cultural and consumer trends, evolving the content programming strategy accordingly, in partnership with product marketing, customer insights, and other partners.
· Set release dates; in partnership with operations teams, track and be aware of where titles are throughout the lifecycle, communicating priorities, opportunities, and challenges cross-functionally.
· Lead efforts to provide ongoing target audience insights, including listening behaviors, as well details regarding the evolving and competitive audio entertainment landscape.
· Read scripts and listen to audio to help inform and champion content priorities and opportunities.
· Establish KPI targets, set goals, measure progress, and use data to inform programming decisions and effectiveness; share quarterly updates with cross-functional partners.
· Empower a positive, success-oriented environment that promotes creativity, inclusion, and innovation; offer feedback on content performance and lessons learned to maximize successes.
· Serve as an expert on the audience goals of each title, looking to maximize success though release strategy, in combination with the broader portfolio.
· Work with stakeholders to ensure timely and successful delivery of our productions to create innovative release strategies and mechanisms.
· Facilitate brainstorms to fill vertical gaps; provide perspective for projects/groups of projects on the path to approval.
· Maintain awareness of slate and portfolio budgets in partnership with Content Acquisition, Finance, Content Operations & Planning, and BI.


· 7+ years direct work experience in a related field.


· Bachelor’s Degree in a related field.
· Experience at a Direct-to-Consumer Platform or in an Entertainment field.
· Comfortable with the creative process, and how analytics, data, and insights inform great creative direction.
· Proficiency in interpreting data and analytics with creative insight, context, and competitive marketplace knowledge.
· Comfortable reading and assessing research and insights documents, working closely with partners in Business and Customer Insights.
· Knowledge of Entertainment and Literary IP landscape.
· Strong organizational skills and the ability to communicate effectively with people both inside and outside the immediate department.
· Appreciation of audio entertainment.
· Operational excellence – always looking to improve upon current systems, in order to impact efficiencies.
· Comfort working in a highly matrixed organization where collaboration is required to drive projects forward, frequent and clear communication is muscle memory.
· Ability to manage a large and ever-changing workload with grace and efficiency is a must, as well as a continuing sense of urgency.
· Ability to prioritize tasks and to work independently as well as with supervised direction.

At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit
Contact us for disability accommodations

Sign up for Job Alerts

Interested InSelect a job category from the list of options. Select a location from the list of options. Finally, click “Add” to create your job alert.

  • Brand & Marketing, Newark, New Jersey, United StatesRemove
  • Content & Audible Studios, Newark, New Jersey, United StatesRemove

Related Jobs

Community Impact

At Audible, we seek to exemplify what a company can mean beyond what it does. As Newark's fastest-growing private employer, we recruit and cultivate local talent as well as drive forward a wide range of community initiatives with a focus on supporting Newark's renaissance. Our global offices embrace their local communities as well, and our employees around the world volunteer and serve in their communities in addition to seeding and growing the local creative economy.

Learn More


Plan for every chapter of your career journey with a wide range of generous benefits that you can rely on. We’re fostering an environment where everyone can thrive, individually and as part of the greater Audible community.

Learn More