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London, United Kingdom

Outbound Marketing Manager

Brand & Marketing   |   Job ID  2030179
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JOB SUMMARY

Job summary
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

ABOUT THIS ROLE
As the Outbound Marketing Manager for acquisition, you will dive deep into data to understand the right prospective customers to target, when, and with what messages to drive sign-ups to Audible. You’ll work with direction from acquisition leads, but with autonomy to set up programmes to grow Audible’s engagement with these audiences over time.

Key job responsibilities
As a Outbound Marketing Manager, you will:
  • Determine optimal segmentation for our prospect audiences, leveraging Audible and Amazon data signals and working closely with our data science teams.
  • Refine appropriate cadences of communications through these segments and across their lifecycle.
  • Determine the right messaging and offers for customers at different stages.
  • Launch Outbound campaigns in a programme of continuous testing and improvement in close collaboration with operational teams.
  • Report on performance and progress of this programme.

A day in the life

BASIC QUALIFICATIONS

  • Bachelor's degree.
  • Significant experience in a CRM or Email Marketing role.

PREFERRED QUALIFICATIONS

  • Highly analytical approach.
  • Detail orientated with strong organizational and communication skills and a proven ability to handle multiple projects and deliver results.
  • Strong analytical capability and a solid understanding of success metrics.
  • Be a talented communicator and problem solver.
  • Ability to work in a high–energy, high intensity and rapidly evolving environment.
  • Be highly motivated with ability to thrive in a fluid and demanding environment.
  • A background in digital content and / or membership based businesses.
  • A passion for culture and for technology.
  • A knowledge of SQL.

ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.


Audible is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Audible. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a relevant criminal check.

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