Online Marketing Specialist - 13-month contract
Brand & Marketing | Job ID 2326256JOB SUMMARY
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
ABOUT THIS ROLE
You will execute strategies to grow membership and an engaged subscriber base by working with the Online Marketing Manager, agencies and partners to drive new customer acquisition via App and Web journeys within spend efficiency goals. You are a highly analytical self-starter with 3 years marketing experience and some experience of managing significant budgets within online performance marketing channels. We provide an outstanding work environment, inspiring co-workers, a competitive salary and world-class benefits. This position reports to the Online Marketing Manager, Acquisition.
As an Online Marketing Specialist, you will...
ABOUT THIS ROLE
You will execute strategies to grow membership and an engaged subscriber base by working with the Online Marketing Manager, agencies and partners to drive new customer acquisition via App and Web journeys within spend efficiency goals. You are a highly analytical self-starter with 3 years marketing experience and some experience of managing significant budgets within online performance marketing channels. We provide an outstanding work environment, inspiring co-workers, a competitive salary and world-class benefits. This position reports to the Online Marketing Manager, Acquisition.
As an Online Marketing Specialist, you will...
- Drive new member subscriptions for Audible UK from Paid Search, Paid Social and Programmatic Display, under the guidance of the Online Marketing Manager.
- Work to deliver against customer acquisition and profitability goals.
- Monitor spend and devise ways of spending more efficiently.
- Provide and support thorough analysis of the channel’s impact, both in terms of transactional and incremental value.
- Work closely with third party agencies and partners day to day in order to deliver against goals.
- Report on progress against goals and other relevant metrics to Online Marketing Manager.
- Implement and continually test creative and messaging to support campaigns.
- Monitor campaign performance and adjust tactics to meet objectives and budgets.
- Make proactive recommendations of new opportunities to expand Audible’s online marketing efforts.
- Understand and support for internal measurement and data protection processes.
- Raise and track finance purchase order process for paid media channels.
BASIC QUALIFICATIONS
- Solid experience in Paid Search, Paid Social and understanding of Programmatic Display.
- Analytical experience and a passion for metrics.
PREFERRED QUALIFICATIONS
- Ability to operate in a high-energy, high-intensity and rapidly evolving environment.
- Solid organizational and project management skills.
- Passion for books and / or digital entertainment.
- Knowledge of Third Party tracking and measurement solutions and frameworks (pixels and SDKs).
- An understanding of subscription models and web and app technologies.
ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word. Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in a common office space (work from hub) and remote work (work from home). Some teams will work mostly at hub, some mostly at home and others hybrid. For more information, please visit adbl.co/hybrid.
Audible is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Audible. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
Audible is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Audible. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
All offers are conditional on references, verification of the right to work in the UK, and successful background screening check. This will include previous employment verification, qualification verification (if relevant) and a relevant criminal check.
Audible is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Audible. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
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