Mobile App Install Specialist

Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

ABOUT THIS ROLE
As the Mobile App Install and acquisition specialist, you will execute mobile app acquisition strategies and other growth projects such as CDP launch to grow membership and an engaged subscriber base by working with the Online Marketing Manager, agencies and partners to drive new customer acquisition via app journey within spend efficiency goals. You will be a highly analytical self-starter with 3 years mobile marketing experience and some experience of Paid Social and CDPs but not required. Some experience of managing significant budgets within app marketing disciplines is preferable. This position reports to the Online Marketing Manager, Acquisition. This position is initially open through a 18-month contract.

As a MAI Specialist, you will...

• Support the Online Marketing Manager in the growth of mobile marketing channels for Audible.co.uk, including Google UAC, Apple Search Ads, Paid Social and Programmatic Display mobile strategies against customer acquisition and profitability goals.
• Monitor spend and devise ways of spending more efficiently.
• Provide and support thorough analysis of the channel’s impact, both in terms of transactional and incremental value.
• Work closely with third party agencies and partners day to day in order to deliver against goals.
• Report on progress against goals and other relevant metrics to Online Marketing Manager.
• Implement and continually test creative and messaging to support campaigns.
• Monitor campaign performance and adjust tactics to meet objectives and budgets.
• Proactive recommendations of new opportunities to expand Audible’s app marketing efforts.
• Understand and support internal measurement and data protection processes.
• Support the Director, Acquisition Marketing with key growth projects in launching TikTok campaigns and setting up a CDP.

ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word. Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in a common office space (work from hub) and remote work (work from home). Some teams will work mostly at hub, some mostly at home and others hybrid. For more information, please visit adbl.co/hybrid.