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Berlin, Germany

Influencer Marketing Manager EU (m/f/x)

Brand & Marketing   |   Job ID  2227372
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JOB SUMMARY

Job summary
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.

ABOUT THIS ROLE
The Influencer Marketing Manager EU (m/f/x) role is an exciting opportunity to participate in shaping the Audible brand and acquire new customers within the discipline of influencer marketing. Working closely with country social teams, this role will be critical in accelerating our growth through influencer marketing practice across Germany, France, Italy, and Spain. Leveraging and interpreting consumer insights, cultural trends, and industry as well as local marketplace knowledge will be critical to success. You will be seen as a critical resource in best practices for engaging with influencers to help tell the story of Audible to millions of consumers on social media and drive new customers acquisition.

ABOUT YOU
You have a strong and proven track record in how to drive customer acquisition on social media (Youtube, Insta, TikTok) via influencer and tastemaker communities, budget management, contract negotiations, briefs and building global influencer strategies and programs that ladder into overall business strategy. You are an expert at relationship building and influence: open, process-oriented, curious, and a champion for identifying brand-right relationships.

This role is initially open through a 24-months contract.

As an Influencer Marketing Manager EU (m/f/x), you will...
  • Develop scalable, cutting-edge global influencer strategy and guidelines for Audible to keep the brand at the apex of entertainment culture and ultimately drive new customers acquisition.
  • Implement new thinking and creative approaches in connecting influencer marketing with consumers of premium audio storytelling.
  • Create, input, and review briefs, working closely with local brand team to ensure that influencer’s activations and output deliver consistency in global messaging on social media.
  • Dissect consumer data to develop insightful influencer strategies that support paid consumer touchpoints in local markets.
  • Implement and report rigorous measurements KPI to determine Cost Per acquisition as well as other relevant KPI that will help define success and communicate the results to key stakeholders.
  • Continue to refine the influencer selection and management process in support of long-term relationships, seasonal collaborations, and ad-hoc tactical executions with a clear focus on acquisition opportunities and cost efficiency.
  • Provide ongoing refreshes and updates to guidelines as needed throughout the year and in alignment with new social media channels inclusive across social media features/tactics (eg. Partnership best practices, audio content, influencer selection, etc.).
  • Work closely with cross functional partners (Paid Social, PR, Comms, Legal, Content Marketing, etc.) to ensure that influencer strategy is cohesive and integrated across the business.
  • Oversee management influencer database (internal and third party) and cultivate agency relationships.
  • Be constantly on the pulse of influencer marketing trends, specifically within the entertainment and streaming sphere.

BASIC QUALIFICATIONS

  • 5+ years of demonstrated excellence in managing influencer strategy.
  • Demonstrated success in the influencer marketing space, supported by data and results.
  • Experience working with global, large, consumer-facing brands, leading project workstreams with global marketplaces.
  • Business fluency in English, both written and spoken.

PREFERRED QUALIFICATIONS

  • Experience influencing and collaborating with cross functional teams.
  • Proven ability to build, speak and grow relationships with change agents and cultural makers in the influencer space directly or via agents.
  • Be a driver of culture and understand conversation-driving trends: must have a true passion and understanding of the entertainment and social media community.
  • Project management experience with proven record of success in optimization of efficiency.
  • Data-driven mindset to drive decision-making.
  • Experience in entertainment marketing.
  • Demonstrated success in a self-starter, fast-paced and changing environment.
  • Demonstrated creativity, with effective communication skills to bring problem-solving and ideas to a broad audience.
  • Experience with quick-turn/rapid-response communications.
  • Experience collaborating within dynamic and matrixed organizations.
  • Business fluency in one or several of the following languages: German, French, Italian, and/or Spanish.

ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word. Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in a common office space (work from hub) and remote work (work from home). Some teams will work mostly at hub, some mostly at home and others hybrid. For more information, please visit adbl.co/hybrid.


Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of ethnic origin, gender, religion or belief, disability, age, sexual identity, or any other legally protected status. We therefore ask you to exclude unnecessary information, such as a photo, date or place of birth, gender identification, family and marital status, nationality, religion etc. from your CV or resume. Thank you for doing your part to create equal opportunities for everyone.

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