CRO (Conversion Rate Optimization) Manager EU - 24 months contract
Brand & Marketing | Job ID 2334131JOB SUMMARY
Good storytelling starts with great listening. At Audible, that means each role and every project has our audience in mind. Because the same people who design, develop, and deploy our products also happen to use them. To us, that speaks volumes.
About this role
Based in Berlin, Audible GmbH is looking for a CRO Manager EU. You will be working within Audible’s EU Marketing team. You will be responsible to convert interested visitors into happy listeners. Within this position you will work closely with the EU acquisition team and the global product teams to improve the user journey for millions of users interested in audiobooks in Europe. Your work to improve the conversion funnel performance is crucial for our ability to grow the business and making it easier for these users to enjoy moments of inspiration through outstanding stories.
This position is initially open through a 24- months contract.
As a CRO Marketing Manager, you will...
About this role
Based in Berlin, Audible GmbH is looking for a CRO Manager EU. You will be working within Audible’s EU Marketing team. You will be responsible to convert interested visitors into happy listeners. Within this position you will work closely with the EU acquisition team and the global product teams to improve the user journey for millions of users interested in audiobooks in Europe. Your work to improve the conversion funnel performance is crucial for our ability to grow the business and making it easier for these users to enjoy moments of inspiration through outstanding stories.
This position is initially open through a 24- months contract.
As a CRO Marketing Manager, you will...
- Define and execute a CRO roadmap based on user insights, the business vision, CRO best practice, Audible international testing key learnings and analytics.
- Ideate A/B test hypothesis in line with strategic goals to drive the testing roadmap.
- Analyse and initiate qualitative and quantitative insights to gather testing ideas and define priorities.
- Plan and execute A/B tests across the Audible Website, our apps and on Amazon to increase the conversion funnel performance.
- Evaluate and document test performances and recommend follow-up measures.
- Work closely with the global CRO teams, the brand team and designers as well as with external agencies to create user focused A/B test concepts. Continuously improve internal CRO workflows and processes related to the roadmap and backlog.
BASIC QUALIFICATIONS
- + 5 years’ experience in the online marketing or product management field with a proven track record of successfully executing and evaluating tests to optimize the online conversion funnel performance.
- A profound understanding of UX, usability and design.
- Experience with A/B testing tools (e.g. Adobe Target or Optimizely), Content Management Systems (CMS) and web analytics tool (e.g. Adobe Analytics or Google Analytics).
- Fluent in English and ideally in at least one other major European language.
PREFERRED QUALIFICATIONS
- Good communication skills towards different stakeholders such as global counterparts, marketing teams, product and design.
- Basic understanding of frontend technologies like HTML, CSS, JS.
ABOUT AUDIBLE
At Audible, we innovate and inspire through the power of voice. We're changing the narrative on storytelling. As a leading creator and provider of premium audio storytelling, we've redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word. Audible offers a Hub+Home hybrid workplace model that gives employees flexibility between gathering in a common office space (work from hub) and remote work (work from home). Some teams will work mostly at hub, some mostly at home and others hybrid. For more information, please visit adbl.co/hybrid.
Audible is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Audible. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
Audible is committed to a diverse and inclusive workplace. Audible is an equal opportunity employer and does not discriminate on the basis of ethnic origin, gender, religion or belief, disability, age, sexual identity, or any other legally protected status. We therefore ask you to exclude unnecessary information, such as a photo, date or place of birth, gender identification, family and marital status, nationality, religion etc. from your CV or resume. Thank you for doing your part to create equal opportunities for everyone.
Audible is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Audible. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.
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