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Berlin, Land Berlin

CRM Manager audible Italy (m/f/d)

Brand & Marketing   |   Job ID  1194203
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Job Summary

As the world's leading seller and producer of downloadable audiobooks and other spoken-word entertainment, Audible redefined the ways people access, discover, and share stories. The stories we tell have the ability to transport and transform everyday moments into meaningful experiences and it's our people who make Audible's service possible. We're listeners, storytellers, and problem-solvers. Our perspectives and experiences power our ideas and come together in our mission to unleash the power of the spoken word.

Based in Berlin, Audible Italy is looking for a CRM Manager (m/f/d), responsible for researching and improving the relevancy of our e-mail campaigns in order to increase customer engagement.
In this position you will improve the overall customer experience using the e-mail recommendations as playground for your A/B tests. You will be part of a team that will leverage data and findings tests in order to improve the discoverability of our catalogue and promote the engagement of our customers.

This is a contract role, initially open for 12 months:

Main responsibilities:
· Manage a process of iterative A/B testing to continually improve performance through optimized content and targeting.
· Drive the idea generation and lead execution for e-mail campaigns and upgrade flow optimizations – from brainstorming to launched campaigns and post analysis.
· Planning, scoping, conducting, analyzing and communicating research.
· Analyze performance of customer segments and expand customer targeting to optimize effectiveness of e-mail campaigns.
· Oversee performance metrics related to retention and retention campaigns. You report results and learnings to the management team and provide recommendations based on program effectiveness.
· Partner with the Business Analyst to track campaign metrics and report out on results, with recommendations for improvement.






Basic Qualifications

Your profile:
· +5 years proven track of success in Online Marketing / CRM, developing and executing campaigns in a digital business.
· You are familiar with quantitative research methods, eager to work with metrics and conducting A/B tests, and are able to synthesize quantitative data with qualitative user research.
· You understand how to transform analysis into actionable measures. Though, while being a fan of data, you are comfortable operating with both sides of the brain. You are as keen to work with numbers and metrics as you are to think outside of the box
· Proven track record of successful project management.
· Enjoy working independent and having the ability to identify better ways of working at scale through building new mechanisms and processes.
· Open-minded, creative and you want to have fun while working.
· Have a relentless growth-focus, ensuring excellence in operational execution.
· Fluency in English and Italian, both written and spoken.

Preferred Qualifications


Ideall you are also:
· Being fond or having experience of the Italian media landscape.
· Highly numerate with strong analytical capability (knowledge of SQL) & a solid understanding of success metrics.


Sounds interesting? If you are looking for a new challenge in an innovative company, where you will have the opportunity to shape and influence the business with the results of your work, where you will be surrounded by an engaged and fun team, Audible is your next stop! Do not hesitate to send us your application with all details together with your cover letter.



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